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TradeMark_Electric_Painting

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Henderson
Trademark_Electric_Painting is an examination of corporate colour coding and advertising practice. The act of a colour-ownship is synonymous with the capitalist mode of mass production - a useful tool in infiltrating the subconscious of a target audience throughout a campaign of reminder advertising. This project subverts these ideas of the trademark and colour branding by taking a reading of the most dominant colours in some of Europe’s most recognisable brands, and generating an abstract/glitch visual composition based on them. http://hendersonsix.com
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